The general approach which bloggers adopt to write a post is to proclaim the subject of topic at the beginning. What about playing the guessing game?
You need not prolong the guessing game but do not come straightaway to the topic.
In this post I shall unveil the secret style of writing content which is surely going to infuse more interest in the readers’ mind to read your post.
The secret is ‘Why, What and How.’ This secret works fantastic with Google.
Let’s take three instances:
- A blog post talking about the product
- A blog post saying how to use the product
- A blog post talking of the problems in your daily life, a product which can fathom the problem and how to use it.
WHY…. Instigate the need
It is a general trend with people to be happy with what they are using. It is when they read or hear about better and advanced products they feel the urge to switch product.It is exactly this ‘WHY‘ which you need to instigate within your readers.
Let me explain this with an example. If you are running a ‘skin care and beauty‘ blog, a new fairness product is out in the market which you have to promote.
It is no brains to start talking of the product from the start. Instead forewarn your readers, what if they are not using the right fairness cream?
Tell them how a wrong cream can result in loss of natural oils and essentials of skin. How a well balanced cream can enhance the glow of skin from within and also give smooth and supple feel naturally.
This is a simple marketing approach which you should strategize in your blog.
WHAT…. The Next Level
Once you are successful in creating the environment of need the next step is ‘WHAT‘.You have to hit the rod now. You have in a way developed the demand criteria of your readers, so now introduce the product.
Talk about the new ingredients and features of the advanced product. Spill out all the information of the product to help your readers know and understand the attributes of the product well.
HOW ….. The Essential
This is where you can make the mark. Only talking about the features of a product isn’t enough. You have to write how these features work and hence prove its usefulness.Take the example of the fairness cream again. Say how the natural whitening agents leaves the skin fairer without effecting the natural moisture.
Talk about each agents and explain its function in a very lucid language. You can use the similar tactic to market a software product or may be anything else where you can implement these three golden rules.
It is no rocket science to know the golden rules of effective content writing. Your efficiency lies in implementing the strategy in the best possible manner.
Find out ways to make your content increasingly interesting with each updates. Just flashing related links will not suffice. Add images or videos to understand how a product works.
I am not saying it is 100% possible to club all the three rules in each post but try to accommodate them in your next related article.
This strategy works best with affiliate sales. I have discussed in my previous post how affiliate sales monetise your blog. So if you are recommending a product, these three fold rules will augment your affiliate selling. The three fold rules even come handy while reviewing a product.
Try it , I bet your content will be more action- generated henceforth. Share with me in the comment section if you agree or have some other innovative ways to write mind blasting content.
0 comments:
Post a Comment
Drop Your Comments/Suggestions Below